Paid Search Engine Marketing known as pay-per-click (PPC) drives leads to your website through paid advertising on the search engine results page. We create PPC campaigns that work in tandem with your organic SEO program.
Our Approach
Paid Search Engine Marketing known as pay-per-click (PPC) drives leads to your website through paid advertising on the search engine results page. We create PPC campaigns that work in tandem with your organic SEO program.
Our Approach
Strategy
- Determine appropriate strategy for PPC based on client goals and current situation
- E.g. Underperforming organic keywords, competitor names, competitor keywords
- Determine how campaign will be measured (e.g. contact form conversions, phone calls)
- Determine whether Remarketing is appropriate (add remarketing tag to website)
Campaign Set-Up
- Research keywords and estimated costs
- Create ad groups with target keywords and draft ad copy for review
- Consult on landing pages and provide recommendations
- Ensure that conversion goals are set up in Analytics and that conversion tracking is properly enabled
- Create and launch a Google Ads campaign
Management
- Provide ongoing management of Google Ads campaigns
- Continue to test and refine
- Provide monthly reporting on campaign performance
Requirements
- Access to Google properties (Analytics, Search Console, etc.)
- List of key competitors
- List of high priority keywords
Paid Search Engine Marketing known as pay-per-click (PPC) drives leads to your website through paid advertising on the search engine results page. We create PPC campaigns that work in tandem with your organic SEO program.
Strategy
- Determine appropriate strategy for PPC based on client goals and current situation
- E.g. Underperforming organic keywords, competitor names, competitor keywords
- Determine how campaign will be measured (e.g. contact form conversions, phone calls)
- Determine whether Remarketing is appropriate (add remarketing tag to website)
Campaign Set-Up
- Research keywords and estimated costs
- Create ad groups with target keywords and draft ad copy for review
- Consult on landing pages and provide recommendations
- Ensure that conversion goals are set up in Analytics and that conversion tracking is properly enabled
- Create and launch a Google Ads campaign
Management
- Provide ongoing management of Google Ads campaigns
- Continue to test and refine, using features like dynamic ad targeting and responsive ads
- Provide monthly reporting on campaign performance
Get Started
Contact us to learn more about Paid Search Marketing and how you can drive qualified leads to your website.