Create brand relationships with influential social media users and gain more natural, organic product mentions online with an Influencer Marketing program. We work with social media influencers to generate buzz about your brand and products to drive purchase consideration. Word-of-mouth marketing has never been more impactful than in today’s age of social networking and online shopping.
Our Approach
Influencer Relations
- Identify and work with key influencers to review and write about your products
- Vet and respond to influencer requests
- Share appropriate messaging, key points and images with influencers via an influencer guidelines document
- Create a pipeline of influencer coverage, including timing and types of coverage
Content Generation
- Craft pitch letters and sample posts to share wtih influencers
- Provide inspiration for photos, social media posts and Instagram Stories
Performance Tracking
- Provide influencers with a campaign id to be used for posts that link to your website. This campaign id will allow us to track website visits from influencer marketing
- Set up conversion goals in Google Analytics to track specific results
Reporting
- Provide monthly reporting that shows coverage performance, including followers, website visits and engagement metrics
- Take screenshots of Instagram Stories when they are live and work with influencers to get the performance stats from their IG Stories
Get Started
Contact us to learn more about our Influencer Marketing programs and discover how influencer relations can drive purchase consideration.